The incredibly popular Brazilian version of your international reality television franchise Big Brother just began its 13th season in the Rede Globo network. Even if not watching the show, it’s hard to escape the news coverage of who did what (similar to the inescapability of novela reporting). Not unlike the Winston character in the book 1984, that the originally Dutch series takes its name, I felt like there was only one channel for anyone to observe in BBB 2018. Sure, there are tons of channels, in fact, but there’s an unusual pull to linger with a Globo TV program when flipping through channels. Big Brother Brasil (BBB) is perfectly positioned to employ this and, whether through its popularity or its timeslot, people tune in.
If you happen to do not know exactly what the show is about, here’s the general premise. Around 15 contestants (mostly model/actor types) get placed into a residence, fully designed with many cameras, through which they cannot leave unless voted out. Each week, your house guests vote on who they need to see gone. In the center of everything, and in order to spice things up, there are strategic alliances, and in many cases romances, that transpire. The past person standing wins a large cash prize and hopefully fame.
The Brazilian version of your show is filmed in Rio de Janeiro at Globo’s main studio generally known as “Projac”. The studio will be the largest from the kind in Latin America and one of several largest on earth, at the same time. The pair of the participantes BBB 2018 house is reported to be one of the most sophisticated, equipment-wise, of all the Big Brother houses worldwide. Provided you can name a favorite show on Rede Globo, it’s almost surely recorded at Projac (including Xuxa, Domingão, Caldeirão do Huck, Malhação, Zorra Total, and several, if not completely, of the novelas).
While no person has truly shot to fame after winning the contest, many of the contestants go on to have successful careers in TV and modeling. Sabrina Sato, who maybe you have seen BBB2O18 Justin Bieber, became a television host around the comedy show Pânico. Grazi Massafera went on to become an actress in numerous novelas, and Íris Stefanelli is currently the host of TV Fama. As with most celebrities in Brazil, fame means covering each of the bases, whether it be via television, film, adverts and, at some time, participating in a Carnival parade or school.
Despite, or rather, inspite of the participantes BBB 18, it is often referenced when Brazilians discuss the banality in the media in their country. While I don’t beg to differ, media all over the world is experiencing the same malady in the catering to mass audiences. Every television viewer figures to the ratings from the individual shows so, in one method or another, we’re playing a part in the success or failure of a show. When personally choosing what things to watch, I’m reminded in the media’s influence on a younger self, with Captain Planet’s call to action.